RuPaul’s Secret Celebrity Drag Race has a whole new format for season 2. VH1 has released a sneak peek online.

The VH1 reality show, which kicks off Friday, asks stars to “unleash the drag queen that lies within.” And for season 2, the series is getting a radical transformation of its own, keeping the identities of the celebs a secret from the audience until they’re eliminated from the competition each week.

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It’s a format that’s similar to The Masked Singer, the setting of the show even moving for RuPaul‘s iconic workroom to a stage live in front of a studio audience.

But as Ru says in the premiere’s opening, “this ain’t no guessing game.”

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“We are keeping our contestant’s identities a secret so you can stay laser-focused on their charisma, uniqueness, nerve and talent,” Ru explains.

A total of 9 celebrities will participate in the show, the stars “agreeing to leave their famous identities behind” as they undergo “a wig to heel transformation.” Each week, they’ll perform in a lip sync extravaganza. The bottom two queens will face off in a sudden-death “lip sync for your life” that will send one celeb home.

All is to win $100,000 for their favourite charity, and the title of “America’s Next Celeb Drag Superstar.”

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Several Drag Race alums, including Brooke Lynn Hytes, Jujubee, and Monét X Change, who will oversee the performers’ transformations as they compete to win $100,000 for a chosen charity.

Eureka, Gottmik, Katya, Morgan McMichaels, Silky Nutmeg Ganache, and Violet Chachki will also stop by as special guests throughout the season.

RuPaul heads up the judging panel for season 2, as do longtime judges Michelle Visage, Carson Kressley, and Ross Mathews.

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RuPaul’s Secret Celebrity Drag Race season 2 premieres Friday (8 p.m. ET) on VH1.